The biggest surprise for the 2026 season is how much Gen Z loves the classics. Unlike the generations before them, who often looked for ways to be different, today’s couples are looking for ways to feel connected, above all. They are choosing rituals that bring their community together and celebrate their history.
The resurgence of the bouquet toss: If you thought the bouquet toss was a thing of the past, think again. About 40% of Gen Z couples are bringing back this picturesque moment, compared to only 29% of Millennials.
Bigger support squads: A massive 92% of Gen Z couples are choosing to have a bridal party, significantly higher than the 79% of Millennials who want the same. 
Reclaiming religious and heritage customs: More than half of Gen Z couples (54%) are including religious customs in their ceremonies, a stark jump from the 38% of Millennials who are including religion in their big day.
Modern heritage pairings: Gen Z couples value their heritage but often pair older rituals with modern choices, like a traditional ceremony but with private vows, to feel more personal to them. 
Analog meet-cutes: The way couples meet is shifting back to traditional, with 55% of Gen Z couples meeting in school rather than on dating apps, like many Millennials. These IRL meet-cutes tend to inspire wedding styles that feel similarly timeless and nostalgic.