The 1pm VIP Bridal First Look offers a limited group of 25 brides exclusive, crowd-free access to designer gowns and expert styling before the general public arrives. This hour features priority fitting rooms and special pricing incentives that are only available until the doors open to everyone at 2:00 PM. Use promo code: mcellis to get 50%off tickets for Showbride’s Spring Bridal Expo featuring McEllis Brides Design Studio from 1pm to 5pm on March 29, 2026 at the Hampton Roads Convention Center at showbride.com